Beatriz Sánchez: Press Officer of CFMOTO Aspar Team

The first time Beatriz “Bea” Sánchez set foot in a Grand Prix she was still a teenager. It was the inaugural Aragon GP in 2010, held just down the road from her home in a small region of Spain. She remembers the roar of the engines and the crowd around her in the grandstand, and the moment of clarity it brought. “When the first Aragon GP was held in 2010... it was my first time in a circuit,” she says. From then on, Bea was certain: “I said, ‘I really want to work here. I think I can do it really good here and I will enjoy it, of course.’” What began as a weekend in the stands became the starting point of a career that would carry her into the centre of Moto3, Moto2 and MotoE.

After finishing school, Bea set her sights on sports journalism, convinced that writing would be her way into the world she had admired since that day in Aragón. At university she pursued that path, but her first professional opportunities came closer to home. At MotorLand Aragón, she started as an assistant in the press office before eventually becoming the circuit’s press officer. The experience gave her an intimate understanding of how a race weekend is built behind the scenes. “I had an extra experience about how the organisation works and how they manage all the work with the media,” she reflects.

That foundation was crucial when she stepped into the World Championship. In 2022 she joined the Red Bull KTM Ajo team in Moto2, Moto3 and MotoE, and immediately found herself in the middle of a winning season. “We had really good years with Pedro Acosta and with Augusto Fernández winning the World Championship,” Bea recalls. There was no period of adjustment. “We didn’t have time, I didn’t have the proper adaptation, because the first year we won the championship with Augusto,” she explains. It was an intense start that demanded speed and adaptability, and it taught her how to manage the relentless pace of racing at the highest level.

When Bea arrived at CFMOTO Aspar Team at the beginning of 2025, she immediately noticed the difference. “In Red Bull KTM Ajo, [Team Owner] Aki Ajo is from Finland and the team manager from Aspar is from Spain [Jorge Martínez ‘Aspar’]. So, the characters, first of all, are really different from the north of Europe to the south of Europe. So, I think it’s easier in that sense as I’m also from Spain, but I was able to learn a lot from a team with as much experience as Aki Ajo's,” she says. The way the team worked was also different. Unlike at KTM, where she was responsible for the media schedule, at Aspar she shares the load and divides her time. “This year I’m helping like 50-50 with media and guest department... so I have the opportunity to learn about other roles that I did not previously,” she explains.

That balance means her weekends rarely look the same. Sometimes she is with the riders at interviews and press activities, and at other times she is arranging guest passes, preparing schedules and making sure everything is ready for the team’s hospitality. She’s found herself drawing on what she learned at Red Bull KTM Ajo, where she had to adapt quickly to busy weekends. “I learned how to work with guests in some weekends, like Austria, when they have many guests,” she recalls. The change has given her a wider view of what makes a team weekend run smoothly, and a sense of how every role, whether in the garage or the hospitality unit, contributes to the whole.

A race week for Bea begins long before the first bikes fire up. By Monday or Tuesday, she is already preparing the first press releases for the weekend and finalising the guest lists and passes, coordinating with Vicente and Majo, Aspar’s Press Officer and Team Coordinator respectively. “We need to send the list to the hospitality and make sure everything is ready for our guests... so they have everything clear for lunch and schedules,” she explains. This year her responsibilities also extend to Aspar’s MotoE team, which adds another layer of preparation to an already full workload. Thursday is often spent finishing those arrangements, and if she is travelling with the team, she will join the riders for interviews and media sessions to help Vicente Vila if the agenda is very busy.

Once the race weekend begins on Friday, Bea’s attention is split between the bustle of the garage and the quiet focus of her writing. Mornings are spent in the box or the office, making sure guests are welcomed and looked after, while afternoons bring the steady build-up of results and notes that she will need to turn into the day’s press releases. Only when the riders finish for the evening does she sit down to write. “And then in the evening... I start with all the press releases,” she says.

She treats the overlap of tasks as routine, yet the changes to this year’s timetable have made those moments more intense. “Before we had time between Moto3 and Moto2 because there was MotoGP in the middle,” she explains. Now the gap is gone, and sometimes she is still typing one press release as the next race is starting. “Maybe the moment when you have to write the press releases and then you have the other category on track... for me, it could be the worst part.” Even so, she rarely lets the pressure show. “At the end, if you have to deal with it,” she adds. What could feel overwhelming from the outside is, for Bea, simply the rhythm of the job, and she approaches it with the same steady focus she brings to every weekend.

There are moments in the paddock that stay with Bea and remind her why the long weekends are worth it. “For me, one of the most special moments working with Red Bull KTM Ajo was the first victory with Deniz Öncü in Germany in Moto3,” she recalls. “You have many good memories, but when you have the first winning, the first podium, and you have seen all the riders fighting a lot to get and to achieve it, then it’s a really special moment. I remember all the first podium of all the riders I’ve worked with.”

Those first breakthroughs are the ones that matter most to her. She remembers Pedro Acosta climbing back onto the podium after his injury, a moment that carried the weight of resilience. And then Valencia in 2022, when Augusto Fernández secured the Moto2 World Championship. “I think I would say one of my favourite memories was Deniz’s first victory in Germany and also, of course, Augusto’s World Championship with Moto2 in Valencia, because I had the opportunity to be there in the circuit with the team.” That weekend was different from anything else she had experienced. The title celebrations were clouded by an unrelenting stream of press requests and interviews, leaving little space to take in what had just happened. “It’s an experience that maybe you are conscious that you have won a World Championship title some days after, because this day it was a little bit stressful too. You have a lot of media duties, a lot of interviews. So you have to be very capable to react and to reorganise everything when you have an event like this.”

Those memories stand out not only because of the riders’ achievements but also because of the intensity that surrounded them. Success in a top team brings a different kind of pressure. Bea explains that the more prominent the team, the more eyes are watching. “If you’re in a team like Red Bull KTM Ajo, if you have the support of such a big brand like KTM, like Red Bull... you see they have a really huge support there,” she says. That level of backing brings added visibility, and every detail feels magnified. “You have more visibility,” she notes. Still, she keeps it simple. “All the teams work in the most professional way they can. So you just have to do it.”

This season has shown exactly what that pressure can bring. The Aspar riders have been on a roll, and Bea feels each breakthrough as if it were her own. In late August at the new Balaton Park circuit in Hungary, Máximo Quiles took pole and snatched a dramatic last-corner victory in Moto3, while Moto2 rookie David Alonso charged to his first win, making history as the first Colombian rider to triumph at that level. It is the kind of environment Bea thrives in. “I felt very part of the team since the first day,” she says, so every result feels shared. “You see them working hard... when you see them having success, you feel like you have the work and things are going to be really good. Even experiencing the victories from home, it was really exciting!”

David Alonso & Maximo Quiles/Red Bull Content

Outside the garage, life in the paddock also has its surprises. Bea recalls how differently people imagine her weekends. To friends at home, it looks like endless travel, but in reality, it is airports, hotels and the walls of a circuit. “We’re traveling a lot,” she says, “but that was the most difficult part,” recalling her first year covering almost all the European rounds. The constant movement leaves little time for sightseeing, but it has given her something else: a chance to live in different languages and cultures. Aspar’s current line-up includes three Spaniards and an Italian, so while her Spanish and English were already strong, she is now “trying to learn Italian.” Switching between them can be disorienting. “Maybe I answer in Spanish, and then I have to say hello in English, or maybe I turn to Italian.” For her, this is simply part of MotoGP life: “It’s one of the most important things... you have to learn all the languages” to do the job well.

When asked what advice she would give to others hoping to follow her path, Bea keeps it practical. Learn languages, be patient, and take every opportunity to build experience. “Don’t stop working, don’t stop moving, don’t stop talking to people,” she says firmly. It is the same drive that carried her from the stands at MotorLand Aragón to the press room of one of the paddock’s most successful teams. The journey has not been easy, but it has been entirely hers, and it is clear she would not trade it for anything.

Bea’s story is built on persistence, adaptability, and a genuine love for the sport. From her beginnings at MotorLand Aragón to her place in the paddock with one of the most competitive teams, she has earned each step through steady work and commitment. Her advice is straightforward: prepare well, learn languages, keep moving, and take every opportunity to grow. For young women looking at motorsport and wondering if there is a place for them, her journey is proof that there is space to belong, and that dedication can carry you right into the heart of the racing world.

Photo Credits: @pacodiaz / @dastmedia