Alicia Churin: Team Coordinator and Press Officer for CIP Green Power

Motorsports thrives on the excitement of high-speed competition, but behind every successful race team is an army of individuals working tirelessly behind the scenes. Alicia Churin, Team Coordinator and Press Officer for CIP Green Power in Moto3, is one of those key players. From managing team logistics to handling media relations, her role requires meticulous planning, adaptability, and a passion for the sport.

In our conversation, Alicia shared insights into the fast-paced world of Moto3, the challenges she faces, and her journey into motorsports—one that began not as a racer, but as a journalist with a love for the track.

For Alicia, a race weekend isn’t just about watching the riders line up on the grid—it’s a high-pressure environment where organization is everything. “Very busy, haha!” she said when asked about what a typical race weekend looks like.

Before even setting foot at the circuit, she meticulously prepares. “I create a very detailed schedule, almost hour by hour, and try to anticipate as many things as possible,” she explained. Once at the track, her responsibilities span across multiple areas, from ensuring the team’s guests have a seamless experience to coordinating meetings, video shoots, and managing social media content.

“I accompany the riders to their appointments and create content for social networks,” she said. But beyond media duties, she also plays a role in guest hospitality. “On big weekends when there are a hundred guests, my phone never stops ringing! I also help at hospitality to make sure everything runs smoothly.”

It’s an intense schedule, but careful preparation is key. “The more detailed I get, the fewer questions they ask me over the weekend,” she added.

Working in motorsports is no easy feat—especially in a role that demands quick thinking, adaptability, and problem-solving. “It’s a very stressful job, and I’m a great worrier,” Alicia admitted. “The championship is really a world apart, and anything can become a challenge.”

Her natural inclination to plan everything in advance helps her manage the chaos, but unexpected events are inevitable. “I like to plan things ahead, and when something doesn’t go according to plan, I panic! But I’ve learned to control that.”

Despite the pressure, she thrives in the fast-paced environment. “I like working under pressure because that’s when I learn the most. When I manage to find a solution in the end, I’m so proud of myself.”

 Unlike many in the industry who enter motorsports through technical roles, Alicia’s path began in journalism. “My parents always loved watching races on TV, and they took me with them to the French Grand Prix for a few years,” she shared. “I always loved the sport and the atmosphere, but at the time, it was just a hobby.”

After studying journalism and working in the field for several years, she stayed connected to the motorsports world through friends at the track. That connection eventually led to a job opportunity with CIP Green Power.

“I heard Alain Bronec was looking for someone for next season, so I sent in my application straight away,” she recalled. “I wasn’t happy with my freelance TV work at the time, so I took the opportunity in motorcycling! I love a challenge, and I saw it as an experience I wanted to live.”

Her background in journalism has proven to be an asset in her role. “The fact that I’m a journalist helps a lot because I know what the media expects from us, and I can combine that with what we want on our side.”

 Motorsports remains a male-dominated industry, and Alicia acknowledges that carving out space as a woman is not always easy. “Even today, I still find it hard to get respect,” she admitted. “It’s not easy every day, but you have to be strong and confident.”

She describes the mental burden of constantly having to prove herself. “If I were a man, I wouldn’t have to think so much. But if you’re too reserved, nothing happens, and you can’t work in good conditions.”

Despite the challenges, she sees signs of progress. “Women are becoming more present in the championship and occupying important positions. There are more and more of us, which is really encouraging for the future. We can help each other, and that’s really important.”

She’s especially proud of the increasing female representation within her own team. “I’m not the only woman on my team, and I’m delighted about that! It really helps me every day.”

 As the press officer for CIP Green Power, Churin is working to elevate the team’s presence in the media and engage more fans. “Being a small team in Moto3, we don’t often have the opportunity to express ourselves in the media, even though CIP Green Power has so many good values to promote!”

One of her main objectives is to develop the team’s community, particularly in France. “The team has been around for many years, yet its fan base isn’t very well developed,” she noted. “One of my goals is really to change this by working with the French media and implementing targeted communication strategies, particularly during the French Grand Prix.”

She also wants to bring fans closer to the action by showcasing behind-the-scenes content. “This year, I’d really like to show what goes on inside the team during a Grand Prix—what you don’t necessarily see on TV.”

When it comes to inspiring more women to enter motorsports—whether in team coordination, media, or other roles—Alicia believes the key is boldness and persistence. “You can’t be afraid, and you have to dare!” she said. “I landed this job on the spur of the moment—I got phone numbers, made calls, and met the right people.”

Networking, she believes, is crucial. “To work in the paddock, you need to have a strong personality and approach people easily. Find out about the team you’re applying to, and put your strengths forward—even if your background has nothing to do with motorsport, there are always ways to link your experiences.”

Her message to aspiring women? “The fact that you’re a woman doesn’t change a thing: you’ve got your place—take it!”

While Alicia loves her job, she remains open to new challenges and continued growth. “My aim is to keep having fun with my work. I love that every day is different, and I have the freedom to work on different projects.”

For CIP Green Power, the goal is clear: progress in Moto3. “We had a difficult 2024 season, and it didn’t go as planned, but we’re highly motivated for the new season. We’ve been working hard all winter, and our aim is to get closer to the leading group.”

As for her personal advice to young women looking to follow in her footsteps? “Don’t give up! It’s tempting to want to quit sometimes, but it’s worth it. Work hard, believe in yourself—or at least pretend to believe in yourself until you do. And speaking multiple languages is always a plus!”

With her determination, adaptability, and passion for motorsports, Alicia Churin is proving that success in racing isn’t just about what happens on track—it’s about the work behind the scenes that makes it all possible.